Mr. Rene Gerhard, President and CEO of BMW Group Thailand, said, "Performance Motors has been a key partner in our shared success in the Thai automotive market for many years. This expansion into central Thailand marks a significant milestone, allowing us to better serve MINI and BMW afficionados in Ayutthaya, Saraburi, Singburi, and Ang Thong provinces. Customers will enjoy greater access a wide range of vehicle selection and full-service offerings more conveniently. We are confident that Performance Motors Ayutthaya will deliver an excellent end-to-end experience to customers, from test drive experience and after-sales services to tailored vehicle options for both BMW and MINI that meet each customer needs."

Performance Motors Ayutthaya is the fifth full-fledged showroom for BMW and MINI vehicles under Performance Motors (Thailand) after launching a full-fledged facility with its first BMW M Certified Showroom in Ratchapruek last year. Performance Motors currently operate 4 BMW showrooms 1 MINI, 2 premium selection and 3 certified body shop in Thailand. Designed with the "Retail Next" concept and incorporating Ayutthaya's world heritage through exposed red brick interiors, the facility spans over 5.5 Rai (8,800 square metres). The showroom and office area covers 1,800 square metres, accommodating up to 10 display vehicles. The BMW and MINI Certified Body and Paint Centre, spanning 2,200 square metres, can provide repair and refinishing services up to 4 vehicles simultaneously, with a daily capacity of 12 vehicles.